“A company without an online presence is like a husband without a wife.” It doesn’t matter how you run your business; you should know how you can get much more from a strong online presence. Proper digital presence keeps you aware of your brand, what you represent and who your competitors are and what makes you different.
Today 65.6% of the global population has internet access, meaning there are 4.95 billion active users around the world. The numbers will grow significantly by 2024, hitting 5.3 billion users worldwide. With a solid online presence, not only will you be easily discovered but also appear legit as it populates on searches.
This leads to increase in lead generation and sales, which accumulates into overall business growth. In fact, taking the organic route will save a lot of money while still converting those potential customers. Long story short, improving your online presence is invaluable and worth every second of the effort.
While a good portion of the population are aware about how to expand digitally, there is a major portion who are least aware of what needs to be done. For those not incorporated with the knowledge, here are 5 tips to improve your online presence in 2024.
TIPS TO IMPROVE YOUR ONLINE PRESENCE
1. FOCUS ON LESSER-KNOWN ONLINE LISTINGS
You cannot restrict your digital appearance as a businessperson. In other words, it won’t help to merely be found on Google and Bing. There are numerous search engines, therefore you should try to get found in as many of them as you can. You need to list on different search engines since you want to be where your customers are.
The listing details must be accurate and consistent at all times. Having consistent data improves your Google ranking and moves you closer to appearing in the Map Pack when Google sends its crawlers to check the accuracy across websites.
2. CREATE A CLIENT PORTAL
You ought to return control to your clients. In other words, a client portal should provide all the information they require, from making a payment to scheduling or finding an upcoming appointment. Customers ought to be able to interact with your business on their own without the need for logistical support, as over 80% of customers demand self-service from a business.
A well-equipped client portal creates a strong SEO opportunity. You can present a more professional image to your consumers by using a client portal. They actually value how easy it is to schedule a service without having to call or walk in.
3. UPDATE YOUR BUSINESS WEBPAGE
Besides an interactive client portal, what will make your business standout is a well-embellished website. A well-designed website will help your company stand out from the competition in addition to an interactive customer portal.
Customers will value a website that is elegantly branded, ornamented with signature colours, eye-catching photos, and includes a price range for your items. Make sure it is also user-friendly on mobile devices, loads quickly, provides thorough content, and includes strong CTA (Call-to-action) buttons for simple navigation. Check off these components of a successful business website to start off on the right foot.
4. SEEK OPPORTUNITIES TO BOOST YOUR GOOGLE RANKING
You could pay to be on Google’s first page, or you could optimize your way to the top. SEO is a cost-free technique to get your company on Google’s front page, where it belongs as the king of online visibility.
Setting local SEO as a top priority can increase your exposure in your community and help you appear in near-me searches. Additionally, be sure to update your local listings on directories, social media, and Google Business Profile. Be aware of changing SEO trends as well. What was successful for you in 2019 might not be successful for you in 2024. So always concentrate on keeping up with the industry and utilizing new SEO trends.
5. BE INTENTIONALLY SOCIAL
The best tool to increase your internet visibility is social media. Proper involvement has a favourable effect on SEO as a whole. However, you should use social media strategically rather than immediately since you need to concentrate on running your business. Additionally, be aware that a strong social media presence doesn’t necessarily include having more followers on any given platform.
Quality is more important than quantity. After all, having thousands of followers is useless if only three of them interact with your content. Have a specific target audience in mind, and be sure to deliver material that genuinely benefits and aids them.
TAKEAWAY
As you use these suggestions to expand your business online, keep an eye out for innovative ideas and low-cost strategies that have promising results. Email marketing, for example, is one of the earliest forms of digital marketing that is still in use.
Every internet user has an email, and the majority of them routinely check it. Therefore, if you can communicate with current and potential clients via email, you will improve your online presence in 2024.
Lastly, adapt to the market and embrace change with open arms. Look for new technologies and innovations, but not to brag. Focus on what works best for you and allocate your resources to stay ahead of the market and achieve your intended goals.
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Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates. While working with entrepreneurs and business executives, we focus not only on their achievements. Our mission is to shed light on business entities, including their innovations, technological benchmarks, USPs, and milestones/accolades.
